Privacy Policy


Last Updated: [22/06/2026]

At Whitmore Boutique Melbourne, we are committed to protecting your privacy and handling your personal information with transparency, care, and in accordance with applicable data protection laws and other relevant privacy legislation.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or interact with our services.

1. Information We Collect

We may collect the following personal information when you use our website or services:

Personal Information

  • Full name

  • Billing and shipping address

  • Email address

  • Telephone number

Payment Information

Payments are securely processed through trusted third-party payment providers. We do not store complete payment card details on our servers.

Technical Information

  • IP address

  • Browser type and device information

  • Website usage and interaction data

  • Cookie and tracking information

Order Information

  • Purchase history

  • Transaction details

  • Delivery preferences

  • Customer service communications

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders

  • Arrange shipping and delivery

  • Provide customer support and assistance

  • Send order confirmations, shipping updates, and tracking information

  • Improve our website, products, and customer experience

  • Prevent fraudulent transactions and website abuse

  • Comply with legal and regulatory obligations

  • Send promotional emails and marketing communications where you have provided consent

3. Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds:

  • Performance of a contract (to fulfil your order)

  • Your consent (for marketing communications and certain cookies)

  • Compliance with legal obligations

  • Legitimate business interests, including fraud prevention, website improvement, and customer service enhancement

4. Sharing Information with Third Parties

We only share your information when necessary to provide our services.

This may include:

Payment Providers

Secure payment processors that handle transactions on our behalf.

Shipping & Logistics Partners

Delivery carriers and fulfilment partners responsible for transporting your order.

Product Suppliers

As part of our fulfilment process, certain order information may be shared with trusted suppliers to prepare and dispatch your products.

Analytics & Marketing Providers

We may use trusted third-party tools to analyse website performance and improve marketing effectiveness, subject to your cookie preferences.

We never sell, rent, or trade your personal information to third parties.

As some products may be shipped directly from international fulfilment partners, including suppliers located outside the Australia or European Economic Area (EEA), your information may occasionally be transferred internationally. Where this occurs, we implement appropriate safeguards to protect your data.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations.

Certain records, including order and accounting information, may be retained for up to seven (7) years where required by applicable tax and financial regulations.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Ensure website functionality

  • Improve user experience

  • Analyse website performance

  • Support advertising and marketing activities

You may manage or withdraw your cookie preferences at any time through our cookie banner or your browser settings.

For further information, please refer to our Cookie Policy.

7. Data Security

We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, misuse, disclosure, or alteration.

Our website uses Secure Socket Layer (SSL) encryption to safeguard data transmitted through our platform.

While we strive to protect your personal information, no method of transmission over the internet can be guaranteed to be completely secure.

8. Your Rights

Under applicable data protection laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request transfer of your data to another provider (data portability)

To exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with your local data protection authority if you believe your information has been processed unlawfully.

9. Contact Us

Whitmore Boutique Melbourne

For any questions regarding this Privacy Policy or your personal information, please contact us:

Email: aaskus@boutique-whitmore.com

We are committed to responding to all privacy-related enquiries as promptly as possible.