Cookie Policy

Cookie Policy

Last Updated: [22/06/2026]

At Whitmore Boutique Melbourne, we use cookies and similar technologies to improve your browsing experience, enhance website functionality, analyse website performance, and provide relevant marketing content.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.

Cookies help websites remember information about your visit, making your experience smoother, faster, and more personalised.

Cookies may be placed by Whitmore Boutique Melbourne or by trusted third-party services that help us operate our website.

2. Why We Use Cookies

We use cookies to:

  • Ensure the website functions properly

  • Remember your preferences and settings

  • Keep items in your shopping cart

  • Improve website speed and performance

  • Understand how visitors use our website

  • Measure the effectiveness of marketing campaigns

  • Deliver relevant advertisements and promotional content

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the operation of our website and cannot be disabled in our systems.

They enable core functions such as:

  • Shopping cart functionality

  • Secure checkout

  • Account login

  • Fraud prevention

  • Website security

Without these cookies, certain parts of the website may not function properly.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

They collect information such as:

  • Pages visited

  • Time spent on the website

  • Traffic sources

  • Device and browser information

  • Website performance metrics

The information collected is generally aggregated and anonymous.

We may use services such as:

  • Google Analytics

  • Shopify Analytics

  • Similar analytics tools

Marketing & Advertising Cookies

With your consent, marketing cookies may be used to:

  • Show personalised advertisements

  • Measure advertising performance

  • Create audiences for future campaigns

  • Improve marketing relevance across platforms

These cookies may be placed by third-party advertising partners, including:

  • Meta (Facebook & Instagram)

  • Google Ads

  • TikTok Ads

  • Pinterest

  • Other advertising networks

Marketing cookies are only activated when you provide consent through our cookie banner.

4. Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise your cookie preferences

You may change or withdraw your consent at any time through:

  • The cookie settings available on our website

  • Your browser settings

Please note that disabling certain cookies may affect website functionality and your overall browsing experience.

5. Third-Party Cookies

Some cookies may be placed by trusted third-party service providers that assist us with:

  • Website analytics

  • Payment processing

  • Advertising and remarketing

  • Social media integrations

  • Website performance monitoring

These third parties may collect information in accordance with their own privacy policies.

Whitmore Boutique Melbourne does not control how third-party providers process information collected through their cookies.

6. Cookie Retention Periods

Different cookies remain active for different lengths of time.

Session Cookies

These cookies are automatically deleted when you close your browser.

Persistent Cookies

These cookies remain on your device for a specified period or until manually deleted.

Depending on their purpose, cookies may be stored for a few days, several months, or longer where legally permitted.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.

Any updates will be published on this page with a revised "Last Updated" date.

We encourage customers to review this policy periodically.

8. Contact Us

Whitmore Boutique Melbourne

If you have any questions regarding our use of cookies or this Cookie Policy, please contact us:

Email: askus@boutique-whitmore.com

We aim to respond to all enquiries within 24–48 business hours.